Many top websites, including small and large enterprises, prefer using WordPress to create stunning sites. Most businesses started wondering if it was suitable for enterprises or not when WordPress was launched as a blogging platform. WordPress provides a lot of customization options, and it is the most famous content management system (CMS) which is extremely easy to use and fulfills every business’s need. It is an impressive tool for enterprises of all levels because of its wide range of plugins with effective customization features that do not require coding knowledge.
Why WordPress Suits Best for Businesses as A CMS?
CMS is a software which is used to create and share content to the website without any requirement of coding knowledge. WordPress is a CMS that enables users to create webpages, blogposts, and design the whole front end of the website from its easy-to-use features and customizations. WordPress helps businesses build an online e-commerce store, create forms and subscriptions, build a learning management system, and make their website fully functional with the use of different plugins.
There are many popular brands such as Disney, IBM and Microsoft used WordPress in the past. Those enterprises that want to build their own e-commerce store can easily build online store by using WordPress CMS, as it provides robust functionality and efficient plugins like WooCommerce which helps them in creating and customizing their online store easily.
Ways To Use WordPress as A CMS For Business
Enterprises can create and customize professional websites by using WordPress as a CMS to increase their brand’s value and credibility. Businesses can publish and organize articles, news, and other content from its content management features. You can integrate multiple plugins with it to build an online store to manage products, orders, and customers. Here are the best ways to use WordPress as a CMS for business:
1. Web Development
Brands can easily develop the front end and back end of the website. They can also hire a WordPress developer to implement numerous customizations and build a professional-looking website. WordPress is a completely open-source platform that allows enterprises to build new features and functions in their website, maintaining website’s overall structure and designing the site according to customer behaviors. It allows web developers to make changes to their code, generate custom elements, and refine the website’s functionalities according to the business requirements.
2. Content Creation and Management
WordPress provides a user-friendly interface with stunning dashboards that make content creation effortless. Brands can create a professional website using WordPress CMS to display multiple products, and services that look visually appealing to users. It allows you to manage the website’s articles and news easily by using its content editor. You can add videos and images to your content and make it search engine optimized easily from its content creation features. Its content management feature enables users to manage the web content from all aspects like content, themes, plugins, and health of the site. You can create custom web pages related to products, contact forms, membership plans, and more.
3. E-commerce Integration
WordPress CMS can be used for any business setup, as businesses are preferring to make their online e-commerce websites from it. It allows brands to build a fully functional and all-in-one online store by using its vast range of plugins and themes. Its extremely useful plugin for e-commerce named WooCommerce enables companies to increase their store’s loading speed by more than 40% and gain more sales. You can integrate multiple plugins and themes to add different e-commerce features to your site.
4. Membership and Subscription Management
It is essential for every business to manage subscriptions to expand their user base by using the most famous content management system named WordPress. Its subscription management features allow enterprises and other website owners to manage and fulfill their subscription needs effectively. It helps them to build relationships with clients, provide exclusive content to subscribers, and generate a new income stream from their robust services. You can make various subscription options and price levels to provide effective memberships to users and other benefits according to their subscription levels by using WordPress.
5. Marketing and SEO
WordPress provides robust SEO features from which every website owner can easily make its site search engine optimized. It allows you to add alt text to images, make categories to structure your content, and add multiple SEO plugins to boost the web rankings among multiple search engines. You can update and customize the permalinks of your web pages according to refine your SEO. It has a wide range of plugins from which you can add multiple social media buttons and link your website with multiple social media profiles. It allows users to easily share your content on their social media profiles which can increase your website’s traffic more.
6. Effective Customizations
You can customize all the elements of the website whether it’s theme customization, building your own home page, or editing HTML, CSS, and JavaScript files, with the use of WordPress. You can customize every element of your website whether it is a template, plugin functionality, menu customizations, custom homepages, and more. There are many other CMS available that do not provide robust customization functionalities as compared to WordPress. You can customize CSS in WordPress according to your design preferences to personalize the overall style of a website according to your design preferences. Users can easily create and modify the navigation bars and other sidebars of the website to make it a perfect fit with its design elements.
7. Robust Security & Backups
WordPress allows businesses highly effective security measures like changing the login page location, two-factor authentication, and protecting their websites from cyber-attacks via regular updates. You can also install other security plugins in WordPress to improve the security features of your site such as firewall protection, malware scanning, and more. This CMS also allows enterprises to back up their data regularly to avoid data losses and website crashes. You can install multiple backup plugins like VaultPress, UpdraftPlus, and more to schedule automatic backups. Brands can make their online assets more secure by using WordPress for their websites.
Closing Thoughts
WordPress provides a huge variety of features and advantages to enterprises from which they can create, manage, and refine websites with robust customizations and increase online visibility among multiple search engines. It provides a wide range of plugins and themes of different functionalities, to add new features and functionalities to the website easily. It allows brands to build a fully functional online store with the help of effective customization features. Enterprises can create and customize professional websites from this CMS to increase their brand’s value and credibility.
