Google Trends allows you to stay updated on the latest news by analyzing the industry changes and what is working and what isn’t. It is a free tool from Google that enables users to discover the popularity of various search terms and how these terms are entered in search engines.
You can also see current trends and evaluate the varied search volumes based on multiple locations. It helps seasonal brands gain insight into customers’ behavioral shifts and adopt marketing strategies accordingly. This article briefly explores how to use Google Trends.
How to Use Google Trends For SEO?
You can discover relevant keywords, topics, and queries that help you in creating content that best suits your target audience by using this tool. You can optimize your content search engine, which will increase online visibility on search engines and drive more traffic to your website. Here are the best ways to use this tool for SEO:
1. Niche Discovering
You must write down some topics on which you want to target the audience and then start typing these search terms in Google Trends’s search field one by one. Make a list of keywords by identifying those that have stable and varying search volumes. You must ensure that the time range is selected from 2004 to the present, which helps identify how the search volume acts in the long term.
The best keywords are the ones that display slow growth as these are profitable and stable niches, but the competition of these keywords increases with time. You can use these keywords in your content to make it search engine optimized.
2. Identification of Relevant Keywords
You can find relevant keywords based on your current trending search query. These relevant search terms are categorized according to their popularity and their increase in the search volume percentage.
If there is a word “breakout” showing in front of that keyword it means that the search volume of that specific search term has been increased by more than 5,000%. These keywords are not very competitive and allow you to rank your webpage to Google’s first page.
3. Obtaining Ideas for Product Categories
It is incredibly useful for online store owners as they can easily expand their online business to other categories by identifying the current trends of a specific product and gaining other product ideas from it.
Brands can add new products to their stores according to these trends and by identifying the customer interests in specific products. You can also write an article on these search terms by comparing two products with each other and elevate your product as the best one to drive more conversions.
4. Find Specific Topics for Your Blog Posts and Videos
You can find your blog posts and video ideas from this tool as it tells you the relevant search terms with its increasing search volumes that you can add in your content to make it search engine optimized and gain huge rankings among search results.
Further, you can figure out what the current trending topics are and start making videos related to those topics as users are more curious about them these days. You must ensure these keywords are not seasonal as they will only gain traffic in specific months.
5. Discover Local Trends
Google Trends offers a trends map that shows the keyword’s search volumes based on specific locations. It helps brands to personalize the marketing campaigns for specific regions and offers promotional deals to those regions that have higher search volumes.
It also tells you in what areas your product is searched more from which you can target the right customers and gain more sales.
Tips to Use Google Trends for SEO
- You can discover the most famous search terms that are relevant to your brand’s product or service.
- This tool helps you identify location-specific search terms and optimize your content for local keywords.
- You can stay updated on current trends by regularly checking Google trends to refine your SEO strategy accordingly.
Final Statement
Google Trends is highly effective for bloggers, brand, and other online store owners to identify current trends and their search volumes with respect to specific areas to target the right customers or visitors. It helps them to refine their SEO and increase their online visibility among multiple search engines.
They can get more traffic to their website and build trust among potential customers. It allows the brand to improve its marketing campaigns by adding these search terms and attracting more customers to buy its products online or in physical stores.
FAQs
How to use Google Trends for keyword research?
You can use Google Trends to discover relevant keywords, identify search volumes and find trending topics to implement these in your content strategy.
What is the difference between Google Trends and Google Keyword Planner?
Google Trends allows you to identify current trending searches while Keyword Planner help you in analyzing the keyword’s historical data for keyword planning and research.
Does Google Trends provide data on specific niches?
Yes, you can filter data by category, industry, or niche to get relevant insights from it.
